Placeholder text is temporary copy used in layouts, wireframes, and designs to stand in for real content that hasn’t been written yet. It helps designers and developers focus on structure, hierarchy, spacing, and visual balance without being distracted by the final wording.

You’ll most often see it in website mock-ups, app interfaces, editorial layouts, and content management systems while a project is still in progress.

Why it’s used:

• To test layouts before real content is available

• To check line lengths, spacing, and readability

• To show clients how content might sit within a design

• To speed up prototyping and iteration